Industrial Organisation

Industrial Organisation

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Industrial Organisation

Introduction

This talks about the pros and cons of advertising and if it is a waste of society 's resources or not . Previously , much emphasis was not being given to advertising and the marketers used the strategy of market aggregation but in today 's world , the concept has changed and the demands of the society vary greatly because of which the advertisers have redesigned their marketing strategies in

to crater to their target market well . Media has great influence on the society and the marketers use advertising as their tool to persuade the consumers to purchase their products . Since advertising has a profound impact on the way the people understand life and their values , there are many things that the marketer must consider while promoting their products

Advertising can be simple as well as complex based on the product or service that is being advertised and it can be done on a small as well as on a large scale . To advertise , many kinds of media can be used depending on the nature and the complexity of the product . Similarly advertising can be done for programs , causes and institutions as well besides which political advertising is also done . Since it has an indirect yet a very powerful impact on the society , ethics in advertising should always be ensured . Advertising has both pros and cons that have been...