Individual Analysis Reports

Independent Analysis Report

Independent Analysis Report Weeks 1 2

Student

Course and Number

Section Letters

Date

CanGo : A Structured Analysis

Overview

CanGo is one of the few companies that , despite of the lack of strategic planning , has been able to become a successful business however , in to keep its growth and maintain its competitive position , the company needs to analyze its current situation and define the direction of its further development

Observations

Week 1 Clip 1

CanGo is perceived within its region as a successful

company , worthy of emulation

Liz is the leader and she has devoted a lot of time and effort to the success of the company

CanGo seems as a relatively young organization

Liz 's frustration while trying to define how the company became successful and the key factors of its success suggest a lack of strategic planning in the early stages of development of the company

Due to her attitude while working on her speech , Liz seems to be a leader full of energy but with a poor ability to focus and to organize her thoughts

Week 1 Clip 2

The lack of preparation for the presentation and the fact that the company did not have a formal strategic plan was made evident in Liz 's speech

The presentation may have had a negative effect on the perception that other business leaders from the region had of CanGo

Liz could have sent , without knowing , a message showing the weakness of the company which is the...