In-Depth Analysis on How Effective and Impactful is the Internet in Advertising Industry

In-Depth analysis on How Effective and Impactful is the Internet in Advertising Industry

One of the latest buzzwords of modern technologies today is online advertising or internet advertising . Internet advertising is a form of marketing communication that involves advertising through the internet The recent surge in internet advertising is due to the mere fact that internet is an inevitable source of information today and is used by more number of people than any other source . Almost all types of internet advertising have their counterparts in the traditional forms of advertising -

br The greatest advantage of using internet as an advertising media is that each and every aspect and parameter of the campaign can be tracked and measured which helps in tracing trends and thus guides to the right path . For e .g . If advertisement of a Jeweler about his designs receives more clicks on a site meant for young girls than on a site for middle aged women , it is clear that the designs are appealing to young girls This information can then further be used for segmenting target customers into young girls and middle aged women and offering different designs on different sites

The influences that internet has posed over advertising industry can be exemplified with the fact that US Internet marketing spend billion in 2006 (PricewaterhouseCooper , 2006 ) also Advertising Association reveals that online advertising in the UK increased by almost 50 in 2006 to more than GBP 2 billion . Internet advertising would work wonders if customer...