Impact of the Internet on HR

Introduction

Employees are the most important assets of an organization and therefore it is critical for the management to build an organizational culture which ensures employee satisfaction . This is a particularly critical consideration in the current business environment which is characterized by a high level of competitive rivalry . The high level of competitive rivalry means that businesses have to ensure that employees are satisfied in working for the organization so that their productivity is maximized . According to Michael Porter 's framework for strategy formulation , businesses have three strategies at their disposal

in to develop and maintain a competitive edge : differentiation , cost minimization and focus . However of these strategies can be implemented effectively if employees are dissatisfied . Therefore , the strategic relevance of human resource management functions is high . It is only because of the rise of the Internet that HR managers are in a more advantageous position to address the strategic aspects of their field

Strategic alignment of HR

As mentioned before , the current business environment is characterized by a high level of competitive rivalry . This means that companies have to constantly reengineer their internal operations in to maintain their competitive advantage . This is related to the process of managing change effectiveness in which is dependent upon the strategic alignment process . The strategic alignment process is particularly relevant when business process reengineering is done through techno-structural intervention . This process becomes facilitated when the business makes use of the internet because in that case information sharing is facilitated . The...