The Impact of Internet Marketing on Businesses in Dubai

The Impact of Internet Marketing on Business Management in Dubai

Abdullah Al-Jaberi

Msc Management

Business School

Table of Contents

TOC \o "1-3 " \h \z \u HYPERLINK \l "_Toc0 " Abstract PAGEREF _Toc0 \h 3

HYPERLINK \l "_Toc1 " Chapter 1 : Introduction PAGEREF _Toc1 \h 4

HYPERLINK \l "_Toc2 " 1 .1 Background PAGEREF _Toc2 \h 4

HYPERLINK \l "_Toc3 " 1 .2 Significance of the Study PAGEREF _Toc3 \h 4

HYPERLINK \l "_Toc4 " 1 .3 Study Objectives PAGEREF _Toc4 \h 6

HYPERLINK \l "_Toc5 " 1 .4 Study Methodology PAGEREF

br _Toc5 \h 7

HYPERLINK \l "_Toc6 " Chapter 2 : Literature Review PAGEREF _Toc6 \h 8

HYPERLINK \l "_Toc7 " 2 .1 Internet and Marketing Strategies PAGEREF _Toc7 \h 8

HYPERLINK \l "_Toc8 " 2 .2 Impact of Internet Marketing on Businesses PAGEREF _Toc8 \h 11

HYPERLINK \l "_Toc9 " 2 .3 Internet Marketing , Performance and profitability PAGEREF _Toc9 \h 14

HYPERLINK \l "_Toc0 " 2 .4 Internet Usage Trends in Dubai PAGEREF _Toc0 \h 15

HYPERLINK \l "_Toc1 " 2 .5 Current Situation /Trends of Internet Marketing in Dubai PAGEREF _Toc1 \h 16

HYPERLINK \l "_Toc2 " Chapter 3 : Research Methodology PAGEREF _Toc2 \h 17

HYPERLINK \l "_Toc3 " 3 .1 Problem Statement / Research Questions PAGEREF _Toc3 \h 17

HYPERLINK \l "_Toc4 " 3 .2 Research Hypothesis PAGEREF _Toc4 \h 18

HYPERLINK \l "_Toc5 " 3 .3 Research Methodology PAGEREF _Toc5 \h 18

HYPERLINK \l "_Toc6 " 3 .4 Data collection and analysis PAGEREF _Toc6 \h 19

HYPERLINK \l "_Toc7 " 3 .6 Study Sample PAGEREF _Toc7 \h 19

HYPERLINK \l "_Toc8 " 3 .7 Questionnaire Construction PAGEREF _Toc8 \h 20

HYPERLINK \l "_Toc9 " 3 .8 Data Analysis PAGEREF _Toc9 \h 22

HYPERLINK \l "_Toc0 " 3 .9 The Questionnaire PAGEREF _Toc0 \h 22

HYPERLINK \l "_Toc1 " Chapter 4 : Analysis of Data PAGEREF _Toc1 \h 25

HYPERLINK \l "_Toc2 " 4 .1 Data Gathering PAGEREF _Toc2 \h 25

HYPERLINK \l "_Toc3 " 4 .2 Section I . Information about Respondent and Company PAGEREF _Toc3 \h 25

HYPERLINK \l "_Toc4 " 4 .3 Section II . Internet Marketing Usage PAGEREF _Toc4 \h 25

HYPERLINK \l "_Toc5 " 4 .4 Section III . Internet Marketing and Consumer Research PAGEREF _Toc5 \h 28

HYPERLINK \l "_Toc6 " 4 .5 Section IV . Internet Marketing and Pricing Policy PAGEREF _Toc6 \h 30

HYPERLINK \l "_Toc7 " 4 .6 Section V . Internet Marketing and Product Development PAGEREF _Toc7 \h 32

HYPERLINK \l "_Toc8 " 4 .7 Overall results PAGEREF _Toc8 \h 35

HYPERLINK \l "_Toc9 " 4 .8 Analysis and Interpretation of Primary Data PAGEREF _Toc9 \h 36

HYPERLINK \l "_Toc0 " Chapter 5 : Discussion of Arising Issues PAGEREF _Toc0 \h 40

HYPERLINK \l "_Toc1 " 5 .1 Answering the Research Questions PAGEREF _Toc1 \h 40

HYPERLINK \l "_Toc2 " 5 .2 Hypotheses Testing PAGEREF _Toc2 \h 43

HYPERLINK \l "_Toc3 " 5 .3 . Conclusion PAGEREF _Toc3 \h 45

HYPERLINK \l "_Toc4 " References PAGEREF _Toc4 \h 46

Appendix .48

Abstract

This dissertation is aimed at exploring the patterns of Dubai business organizations in adopting Internet Marketing , or e-marketing , a tool increasingly emerging as an integral part of firms ' business strategies The research focuses on firms operating in the healthcare sector...