INcrease sales via dental professional endorsement

Increase sales via dental professional endorsement

Using an evidence-based approach to improve the design of sales channel via distributors for Oral healthcare products

Choi Kwok Leung , Francis

University of Sunderland

Student code : 6

May 2010 DECLARATION

ACKNOWLEDGMENTS

ABSTRACT

, Purpose , Objectives , Main Question , Significance , Methodology Findings

TABLE OF CONTENTS

CHAPTER ONE : INTRODUCTION

Background of the Study

Companies that fail to adhere to a marketing mindset would find themselves with barriers against reaching long-term goals geared towards the success of their organizations . The right strategies help

the company achieve the goals or the benchmarks that they have set for themselves (Dransfield , 2001 ,

.3 . If these strategies were centered on the products , rather than the customers , the company would experience trouble . Strategic decisions needed to prioritize the client 's preferences and expectations . In for a company to be successful interrelated decisions , which could be made from top to middle level management , must be done to ultimately accomplish the goal of building the reputation of the company (Dransfield , 2001 ,

.4 . For any product or service , it was essential to play close attention to the different channels by which company reaches the customers , as well as how the customers perceive the products and what would propel them to patronize what the company has to offer

1 .1 .1 Marketing

At a corporate level , it was significant to make sure departments functioned towards a unified goal of serving the consumers , one of the most significant aspect of the company 's success to...