Paper Topic:

IMPORTANCE OF MARKETING

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Importance of Marketing

People are constantly looking to improve the look and feel of their homes , offices and buildings . Door and windows are a critical part of security and beauty within any home or office this is why most people would carefully consider relevant factors before deciding on the company to patronize . For Pella Replacement Windows and Doors Company , marketing is not only important to ensure high sales and revenue

generation , it helps to remain competitive within the industry . Marketing is the lifeblood of any business and covers a range of activities like advertisement , promotions , public relations and sales (Geld , 2006 . It is the aspect of the business that helps to increase the revenue generated by focusing on the customer rather than the product . With the increasing number of businesses within the industry , any company without a marketing framework would be at a disadvantage (Geld , 2006

Marketing ensures that clients are aware of the service offerings that make the business unique . An effective marketing strategy is one that is aimed at staying ahead of competition by being knowledgeable about major changes within the industry so that up-to-date services can be made available to clients using the latest technology or equipment . Marketing helps to reveal the company 's dedication to its customers , adherence to industry standards and quality of service . It also gives potential customers the chance to...

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