IMPORTANCE OF MARKETING

Running Head : INSERT SHORT TITLE Insert Full Title Insert Student 's Name Insert Instructor 's Name Insert Course Code Insert Affiliation Insert Date

Importance of Marketing

People are constantly looking to improve the look and feel of their homes , offices and buildings . Door and windows are a critical part of security and beauty within any home or office this is why most people would carefully consider relevant factors before deciding on the company to patronize . For Pella Replacement Windows and Doors Company , marketing is not only important to ensure high sales and revenue

generation , it helps to remain competitive within the industry . Marketing is the lifeblood of any business and covers a range of activities like advertisement , promotions , public relations and sales (Geld , 2006 . It is the aspect of the business that helps to increase the revenue generated by focusing on the customer rather than the product . With the increasing number of businesses within the industry , any company without a marketing framework would be at a disadvantage (Geld , 2006

Marketing ensures that clients are aware of the service offerings that make the business unique . An effective marketing strategy is one that is aimed at staying ahead of competition by being knowledgeable about major changes within the industry so that up-to-date services can be made available to clients using the latest technology or equipment . Marketing helps to reveal the company 's dedication to its customers , adherence to industry standards and quality of service . It also gives potential customers the chance to...