IMPACT AND EVALUATION OF ONLINE SHOPPING UPON HIGH STREET SHOPPING: MOBILE PHONE MARKET IN UK

IMPACT AND EVALUATION OF ONLINE SHOPPING UPON HIGH STREET SHOPPING MOBILE PHONE MARKET IN UK

2006 Abstract

Telecommunication industry is always interesting to follow . The fast development of technology from first generation mobile phone in 1980s to the third generation (3G ) mobile phones in the beginning of 21st century the various services from short message services (SMS ) to video call and the increasing records on terms of number of users worldwide that has reached more than 1 billions users

Concerning the development of mobile phones services , we witness many developments

that shape no only individuals ' behaviour but also revolutionize the way business conduct communications with its employees , partners , and vendors . For instances , it is common to find employees that access corporate email and server from public areas like malls , cafes , and airports by using their laptops , cellular phone , and VPN (Virtual Private Network ) connections

Meanwhile , we also witness that telecommunication industry is highly concentrated . This is because a small number of large firms hold large parts of the market . Interestingly , recently , the competition between carriers (telecommunication companies ) becomes more intense since the number of customers continues growing that brings down the price of customer premise equipments (CPEs ) or mobile handsets

This situation favours customers that can freely choose service providers that match their needs . Basically , the customers ' needs for telecommunication services consist of three major elements they are attractive services such as email access via mobile phones , extensive coverage , and low costs

In addition to telecommunication carriers like O2 and Vodafone that provide telecommunication services to customers , the existence of handset manufacturers like Ericsson , Motorola , and Nokia is significantly important since they enable customers to use various services that carriers provide

In to make their products saleable , mobile phone manufacturers must cooperate with retailers that scattered at the corners of streets in UK and other part of the world . Concerning this issue , this will elaborate the impact and evaluation of online shopping upon high street shopping and in the end , there is evaluation of the student 's learning and development as a researcher

Learning Statement Doing the dissertation on the impacts and evaluation of online shopping upon high street shopping is challenging for some reasons . First is that dissertation requires thorough understanding on the subjects so that prior to the writing of first words , the researcher must take much time reading about cellular technology development and the mobile industry in the UK as well

Second , writing this dissertation is such a having fun since it provides the researcher with opportunity to explore an industry that the researcher becomes one of the consumers . This condition might be tougher if I should dissertation on an industry that the researcher has no idea about it and has not used the services or products that the industry provides

Since the researcher has become the users or customers of mobile phone industry , the writing ideas flow smoothly as the researcher also adds experience in using mobile services in the UK . In addition , to...