IBM Leading change

Running Head : IBM Leading Change

IBM Leading Change

Introduction

IT industry is one of dynamic and fast growing industries around the world influenced by a wide range of factors acting upon organizations IBM is a leading company with S 96 billion revenue a year which is influenced by both customers and technology changes . Operating within an industry with this kind of technological change presents several opportunities for personal computer and notebooks , namely production costs , intellectual property owners , and monopolies

Nature of External Change

Increased competition caused by constant technological

innovations is the main factor which forces IBM to introduce new methods of doing business and innovate . Competitive advantage of IBM Corporation is driven more by sales and performance management than by manufacturing and product innovations . For the innovation of new ideas to be successful a high degree of integration is needed between all concerned (e .g . engineering , production management and marketing . Change process is closely connected with the integrity perception which is built into their way of doing things , a 'passion for integrity ' which applies to employees , customers , suppliers and other audiences such as the community . While innovations in high technology often receive the greatest publicity , advances have been made in many fields and at many levels of technology . CEOs stated that approximately two thirds of their efforts are now targeted at innovation through business models and operations or processes (Manila Bulletin 2006

IBM balances the need for adaptability in meeting opportunities presented by new technology and innovations . The manner in which technical change is introduced into the organization will influence people 's attitudes to work , the behavior of individuals and groups , and their level of performance . Innovation cannot be put in its full potential without creative ideas and strategies . In general , innovation is perceived as the means through which economic regeneration occurs "Innovation is no longer just about products , or even about increasing the effectiveness and efficiency of core processes and functions it as also about innovating through business models and competing in new ways (Manila Bulletin 2006 . As such it has held a particular fascination for those who see investment in new services and development as a positive strategy for tackling the problems of economic decline (Andrews , 2007

Leaders and Leadership

IBM has 32 leaders responsible for certain organizational activities and performance . The key leaders of IBM are S .J . Palmisano IBM 's new CEO and Donna Riley , IBM 's vice president of global talent , Frank Squillante , an IBM vice president and Harris Ginsberg , IBM 's director of global executive . Palmisano is a charismatic leader who exerts great influence on the attitude and performance of the team . He posses the vision of the problems he is faced with . To improve organizational performance he takes into account the following aspects . The first is identification of a task and the quality of its fulfillment . The group exists to achieve a common purpose or task , and the leader 's actions in one area affect both the others thus successful achievement of...