Huggies Adds Sunscreen To Disposable Swim Line

Identify the Core , Actual and Augmented portions of the product /service discussed in the article . be sure to explain each component with relevance to the product in the article

The core product stated in the article is that of sun protection for babies and little children . With the product geared and aimed at creating swimwear and products that are tailor-fit for little children and below , the product extension for sun protection makes sense . The actual product is the new sunscreen lotion , which serve the purpose of the goals of giving sun protection

to their target consumers . The augmented product is the Huggies brand guarantee that kids are protected by their products , which means that the sunscreen lotions in the Huggies Little Swimmers line ensures parents that their kids are safe with the product that they are using

What type of Consumer Product would you say this is ? Explain /Justify your answer . Discuss the implication of this classification for marketing strategy for this product

The type of consumer product discussed in the article is a shopping consumer product . Shopping consumer products let the consumers choose from a myriad of selections letting them decide based on many factors including cost , brand , style , comfort , etc . before they buy . In the industry of baby and child swim-care products , there are many competing brands which offer different strengths . The Huggies brand competes against other brands in terms of the criteria above , especially since consumers do not want to compromise their children in making their...