How to market a product globally

An Individual Assignment on

By

Name

Number

MKT 511 : Marketing Management

Name of the faculty

Date 2008

Name of University

Fall 2008-09

Table of Contents

Executive Summary 3

Corporate History 3

New Product Development 4

RelElec - The Electric Car 5

Need for Entering Global Markets 7

Destination India 8

Nature of Market and Demand in India for RelElec 10

Segmenting and Targeting the Indian Markets 13

Positioning of RelElec in India 14

Distribution Strategies 14

Pricing Strategies 15

Communication

Mix Strategies 16

Conclusion 18

References 19

Executive Summary

Reliable Motors Ltd is one of the leading manufacturers of automobiles in the United Arab Emirates . Established in the year 1964 it is on the threshold of becoming a leading automobile player in the world through sustained growth in the future . To sustain and grow in the competitive automotive industry the company has developed a new electric car with the brand name RelElec to meet the changing needs of the consumers . The company plans to expand its operations in the new geographic international markets to seek new opportunities for growth . It has identified the new emerging economy India as the most promising market for RelElec . It has segmented and targeted two potential segments of medium income group and taxi segments to make a foray in the Indian market . It has formulated suitable positioning and marketing mix strategies to succeed in its globalization efforts

Corporate History

Reliable Motors Ltd is one of the leading manufacturers of automobiles in the United Arab Emirates . It...