Hospitality Entrepreneurship

The Feasibility of a Marriott Entertainment Central

The Feasibility of a Marriott Entertainment Central

Executive Summary

Marriott Entertainment Central will be established as an entertainment hub of Marriott Hotels where hotel guests , tourists and other people would have access to a movie theatre , game room , and food court all in one convenient location at affordable prices . The business ' physical structure will be located inside Marriot Hotels , at the same time especially at affordable prices as of January 2008

Marriott Entertainment Central 's mission would be to provide high quality entertainment

products and services at the best prices possible for tourists and hotel guests . Its vision is to be recognized in the community as the movie theatre , game room and food court of their choice . Marriot Entertainment Central envisions promoting , through its staff , the highest level of well being to the community

Marriott Entertainment Central should be in line with Marriot Hotel 's marketing objectives , with strategies focused at

1 ) Increasing the line of products and services offered and inform the target market about new features and benefits of the new products and services and its competitive advantage . This action would be expected to generate a 7 increase in sales through continuous advertising via available media channels and targeting visitors to Marriott Hotels

2 ) Influence the business 's objective to achieve 55 of the market share of the earnings of the entertainment market by advertising and by word-of-mouth

3 ) Generate at least 40 ,000 in sales per month by purchasing additional products , increasing the variety of services offered for the different business units and in turn , setting a new trend against the competitors

Overview

Marriott is a worldwide operator and franchiser of hotels and related lodging facilities , Marriott International (Marriott ) owns more than 2600 lodging properties in the US and operates in more than 69 countries . Its headquarters are in Washington D .C . In the United Kingdom , there is 75 Marriott hotels to choose from

A world renowned hotel chain , the company 's full-service lodging brands are Marriott Hotels Resorts , Marriott Conference Centers , JW Marriott Hotels Resorts , The Ritz-Carlton , Renaissance Hotels Resorts and Bulgari Hotels Resorts . Marriott Hotels Resorts (including J .W Marriott Hotels Resorts and Marriott Conference Centers ) is the company 's global flagship brand , primarily serving business and leisure travelers and meeting groups at locations in downtown , urban and suburban areas , near airports and at resort locations . Marriott full-service hotels is a quality tier brand , with most hotels typically providing Internet access , swimming pools , gift shops , convention and banquet facilities , a variety of restaurants and lounges and concierge lounges . Many Marriott resort hotels have additional recreational and entertainment facilities , such as tennis courts , golf courses additional restaurants and lounges , and spa facilities

However , hotels are not the sole business of Marriott Corporation . The company 's operations are grouped into five business divisions Full-Service Lodging , Select-Service Lodging , Extended-Stay Lodging Timeshare and Synthetic Fuel . In the lodging business the company develops , operates and franchises hotels and corporate housing properties under 13...