“@Hoc: Leveraging Israeli Technology in the United States”

Hoc business proposal introduced by Guy Miasnik and Ly Tran undoubtedly , opens new perspectives to internet commerce . The business model proposed has significant benefits . Firstly , the scalability of business alongside with no content management costs allows significant cost minimization . At the same time , while the Company intends to create significant barriers for entry for potential competitors , the likelihood that it will manage to do so is doubtful

The reason is rooted in the very idea itself . One of the requirements as well as the major benefit to be realized by Hoc users

is that the search of information when using Company services is non disruptive personalized , and context triggered . While it does offer efficiency and saves time , other companies already operating on the World Wide Web have similar type of technology . To be more specific , in to find relevant information , often , usage of one key word would be insufficient . As the amount of information available on-line increases and since one word can have multiple meanings and variations , selection of one word will not bring relevant search with the exact results needed by the user . For instance , if a person selects the word magic and there would be no relevant words in the text to exactly describe the idea of a user to carry out the search , he or she still will have to enter additional data , which disrupts the process . Besides , using Opera as a web browser and having the Google panel installed , a user can carry out the same search without disrupting from his or her current business by selecting the search results to open up in a new page . As such , ad hoc technology even though is innovative , has substitutes in the market place , which do not employ a similar technology , but achieve similar results that are , perhaps , more exact

Being a potential investor , I would still invest in the product however , I would have to find out more about how the program would go about zooming in contextually relevant information , as being organized on a purely commercial basis , when , most likely , a user would enter information by selecting a word or a phrase , the key words would be too general , therefore , thousands of partner websites having the same product would go back in the search results . As the user would visit at most only a few first , the remainder would not be interested in participation whatsoever , as the possibility of additional traffic generation using Hoc services would be very little . Google Adwords are perhaps , a substitute for the product , however , in this case , a user enters a narrower key word , whereas with Hoc technology - a word would be simply selected from the text , so , in most occasions , it would be broad . As such , as an investor , I would think about investment in this project , however , from a perspective of non intentional purchasing online activity solely . The remainder of possibilities described in the business plan already has substitutes in the market to the extent of information presented...