Historic Era of Graphic Design: Post Modern

(Raizman 360 . One of Brody 's typefaces , Industria (1984 , was a bold sans serif typeface with a combination of blunt rectangular positive and negative shapes and knife-edged terminations for a number of letters (Raizman 360

Other graphic designers of the punk movement , meanwhile , made their works from found material . Using pictures and texts that were cut from old magazines and newss , they were able to come up with striking posters that conveyed entirely new messages (Poynor 41 . This torn- collage approach to graphic design eventually became the springboard for the development

of other forms of postmodern graphic design . Other graphic designers used loose , spontaneous brush strokes in their paintings in to make them resemble torn- collages (Poynor 42 . Some low-budget club promotions , meanwhile , gave existing art an edgy twist by deconstructing them (Poynor 38

The advent of computer technology in the 1990s and in the beginning of the 21st century further entrenched the era of postmodernism in graphic design . The availability of affordable (if not free ) and user-friendly computer software can allow anyone to create striking graphic designs With just a little creativity , even those who did not undergo formal training in graphic design can come up with works that can surpass even those of professionals

It would be fair to say , therefore , that postmodernism democratized the concept of graphic design . Without any rules to follow except his or her own , anyone can create an artwork using materials that are either affordable or free . The only factors that should be taken into consideration are individual creativity and imagination . Indeed , it is only human beings who put a limit to whatever they are capable of accomplishing Works Cited

Heller , Steven . The Education of a Graphic Designer . 2nd ed . New York Allworth Communications Inc , 2005

Poynor , Rick . No More Rules : Graphic Design...