Healthcare (wk4) written

Communication in the Planning Process

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Communication in the Planning Process

Introduction

There is need for health care organizations to institute stringent strategic planning processes if they are to be successful in today 's market which is continuously characterized by stiff competition . The successful implementation of such strategic processes is highly dependent on the fluidity of communication mechanisms within the health care organization . Communication is very important to the business conducted by health care organizations on a daily basis . Effective communication within the

organization and other external agencies is fundamental since it guarantees smooth implementation of the organization 's strategic management plan . Access to communication determines the success or failure of an organization 's strategic plan Internal communication patterns in any health care organization often develop and change according to the daily needs of the management administration and care . There is also need for health care organizations to communicate externally with other health care professionals and departments including the general public looking for information about medical care

There are various factors which influence both internal and external communication patterns and these include the procedures within the organization , use of equipment , and channels for gathering , organizing and exchanging information among the various healthcare disciplines . As such , communication becomes the single most important factor in the successful operation of any health care organization . This paper aims at exploring the role and importance of communication in the strategic and program planning process in health care organization

Role of Communication in...