Health Care Marketing Analysis

MGH is also one of the first who have integrated transparent pricing policies as a part of their services (Cleverly , 2007

Another aspect of the marketing mix that becomes more important these days is the promotion aspect . Hospitals today are talking about brand recognition , including MGH . Hospitals might not promote their services as openly as other industries do , but they promote their services using other ways . MGH for instance , has been maintaining a very organized and informative website , which is directed purposely to create a good image toward its `brand . Observers believed

that large hospitals are performing brand-building efforts like : investing in its website educating their customers , closely monitoring quality and satisfaction keeping databases of the patients just to remember them and generate a good relationship (National Center , 2005

Marketing Networking

Besides the marketing mix , there are actually various other concepts of marketing that could influence your life if you are living in a services industry . One of those concepts is partnership in marketing or also known as networking . Considering the vastly different nature of society 's character , marketers started to realize that working alone is no longer an option . The MGH itself is working together with many companies and social organizations to widen their market reach . For instance , it worked together with the US government to treat soldiers in the Iraq war . The company sent its medical professionals to aid the US forces and also improve their experience in dealing with real world situations (Annual Report , 2008 Targeting the Market

Another concept of marketing that we are going to discuss briefly is target marketing . It is important in marketing that marketers choose the certain target market that are about to be achieved , In most companies management usually segmented their customers into smaller groups so that they can easily define...