You are to provide to the new Head of Marketing of Ford Australia a 3 page analysis plus 1 page of references of recent trends in the automotive industry.

Book Report

Introduction

A corporate citizenship is a life long legacy of Ford motors . Since the company was opened in 1903 , Henry Ford had a strong believe in life long education which he demonstrated through the support he was giving to the schools that were built for his employees . In additional to this , he was supporting environment and also he was assisting the communities through promoting their safety

Ford motors Australia is one of the largest company in the auto mobile industry . It has a reasonable market share though there are

other companies in the industry that are posing a threat to the welfare of the company through increasing their competitive strategies in the market (Williams et al , 2006 ,

.1

Size of the industry

The auto industry is one of the largest industries in the country . It has more than 101 ,100 employees through out the country in its different departments . The industry has more than 127 ,937 .8 in making it a well positioned industry ion the country

Competitors and the Market share

Ford motors are the third largest auto manufacturing company in Australia . There are several competitors that target the same market with the company (David , 2004 ,

.3 ) The major competitors in the market are Toyota with more than 22 of the market share Holden has 15 followed by Ford with 11 . There are other companies though with fewer shares in the market that includes Mazda , Mitsubishi , Honda , Hyudai and Subaru (Australia Bureau...