Hardwarezone: A Singaporean Success Story

LOOKING INTO HARDWAREZONE 'S SUCCESS

By

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Presented to the

[Insert Committee name here]

In Partial Fulfillment of the

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[School]

[School Address]

[Date]

The success of Hardwarezone 's website rests on the fact that it started out of the need for product reviews on computer hardware parts at a time when much of the IT sector in Singapore badly needed such reviews and a time when the IT industry was experiencing a rapid boom . Today , the

company behind the website has already expanded its virtual operations in several Asian countries and even Australia , providing compelling reviews about the latest gadgets and other computer products Hardwarezone 's website stood as one of the Singaporean pioneers in the IT industry , earning success from its humble beginnings and its marketing strategies based on community feedback

Given the history of Hardwarezone , it can be said that it is not that easy to replicate the strategies and operations of the company in other countries . The primary reason why is because the conditions that were present during the early years of Hardwarezone - such as the absence of an online company that conducts product reviews when demand was high and competition was low - are not exactly found elsewhere . That is , there are already hundreds if not thousands of websites that publish product reviews , thereby making competition stiff and reputation harder to earn As for the competitors in the industry and the future , what Hardwarezone offers today can hardly be replicated because the company has already dominated the industry to a certain degree , thus placing them well-above the competition . In turn , future competitors will have a very hard time standing at par with Hardwarezone or catching-up with what the company offers at the least

If the creators of Hardwarezone want to remain successful as they are five years from now , I suggest that they should continue to innovate with the features of their website . They should strive to maintain good business relations with product manufacturers so that the creators will have the upper hand in terms of having access to the latest product releases , thereby giving them the benefit of publishing the first reviews of the latest gadgets

Reference

TAN , C . C TAN , G . W (2005 ) Hardwarezone : A Singaporean Success Story . International Journal of Cases on Electronic Commerce , 1 , 37-53 PAGE \ MERGEFORMAT 3...