Paper Topic:
HILTON`S GLOBAL EXPANSION INTO CHILE
This institute 's objective is to maintain the consistency and service quality of all Hilton facility in attending to customer 's needs . Furthermore the company spent up to 1 billion to maintain properties like the Waldorf Astoria , the Hilton Hawaiian Village in their excellent appearance and condition . There is an annual review to evaluate whether or not franchisers meet corporate standards (`Corporate History 2006 III .3 .2 Evaluating Performance In relation to effort maintaining quality of services , Hilton 's Balanced Score Card is famous within the hospitality industry . The system
allows Hilton to tracks financial and competitive performance in accordance with customer 's satisfaction . Since it was applied within the company in 1997 , the Balanced Scorecard evaluation system has provided managers with valuable information and insights to determine the course of management 's actions . It helped manager to obtain focus for the final goal of delivering the highest value to stakeholders (`Corporate History , 2006 III .3 .3 Creative Marketing and Innovative Services
The company is known for being a pioneer in the hospitality industry In '46 , Hilton was the first company who was listed on the New York Exchange . In '97 the company formalized a marketing alliance to unite and coordinate the Hilton brands worldwide . The company pioneered the concept of airport hotels , hotel gift shops , franchising hotels centralized reservation and others . It is recognized as the first brand to offer amenities like air conditioning , direct dial telephones , etc (`Corporate History , 2006
The company offers hotel membership that will provide benefits for frequent customers . This guest reward program is performed within every hotels and brands , creating a certain appeal for frequent business travelers . For the large demand of family vacation packages , Hilton provides special prices to visit the most popular vacation destination across North and South America . The company also...
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