Grimaldi Candy Company

Running head : GRIMALDI CANDY COMPANY

Grimaldi Candy Company

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Grimaldi Candy Company

Introduction

The major problem facing Ernie in running Grimaldi Candy Company is lack of business strategies . He is running his business haphazardly based making arbitrary decision when needs arise . For most business strategic planning may take time and efforts but it is much beneficial to the long term growth of the business . Strategic planning will assist the including human resource management . The problems facing Ernie in Grimaldi Candy Company

is failure to plan for immediate and future operations of the company . This study looks into different ways in which Ernie can use strategic planning to improve operation of Grimaldi Candy Company

Strategic planning at Grimaldi Candy Company

Ernie does not believe in planning for the business . He believes in implementing short term strategies and he is too cheap to pay attention to the detailed requirement of strategic planning . Every Christmas , the company loses many sales just because Ernie cannot pay interest on short-term loans that would help the company to buy materials to meet the increased demand in the market . Christmas and Valentine are the busiest period of the year for the company and failure to plan during this time leads to loss of sales . The company makes a lot of money during spring and summer but this does not go past the holiday season as Ernie always spend rainy funds ' when he thinks the sales are down Ernie does not have basic strategic...