Green and Competitive

Running Head : GREEN AND COMPETITVE

Green and Competitive

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Green and Competitive

The advancement in technology has paved the way for the development in the operations of numerous industries especially for companies that produce electronics and supply energy from fossil fuels and other sources . The modes of operation of this kind of companies have indeed improved through the years and they are still pursuing on enhancing their products and services through various innovative decisions and actions that employ

the use of technology . However , one of the most pressing predicament in the innovative regulations of most companies is the issue of environment degradation . Many non-governmental organizations and other advocacy groups are condemning some of the ways of companies in developing their products as these tend to create various forms of pollutions that is detrimental to the environment Being the case , several companies have launched major green initiatives and have included this in their business operations . This could be exemplified by the General Electric 's (GE ) Ecomagination and BP 's new green logo and environment and society initiative

GE 's ecomagination is a business initiative to help meet customer 's demand for cleaner and more energy-efficient products and to drive reliable growth for GE (General Electric Company , 2009 . This also reflects the commitment of the company to invest in a future that will address environmental challenges through innovative solutions while giving valuable products and services to customers , at the same generating profit...