Graphic Design

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: Graphic Design

Introduction

Graphic design is a creative process that combines art and technology to communicate ideas the ideas are artistically and professionally being visually communicated and presented (Newark , 2002 The main aim is to create visual representation of ideas . The designer works with a variety of communication tools in to convey a message from a client to a particular audience . In the communication of ideas a graphic designer uses topography , visual arts and page layout techniques in the varying degrees

to produce a quality final result of the whole project (Newark , 2002

The career of a graphic designer involves the arrangement of massage in an objective manner to which can be used to announce or sell something amuse or persuade someone , explain a complicated system or demonstrate a process . It involves the use of the visual media as making posters typing letters , creating business logos , organizing and creating a magazine ad , or an album cover even make a computer printout , all this are forms of visual communication called graphic design (Poggenpohl 1993

In this career the passing of knowledge and ideas needs to be very much persuasive and there are ways in which the graphic designer uses their prowess to pass their ideas . They do their work in four major ways which are to be discussed below image based design , type based design . Image and type based design and lastly symbols , logos logotypes (Sagmeister , king and Shaughnessy , 2005

The first way of the graphic designers work is the use visual communication through the use of Image based design in this case the designers develop image in away by which they would represent the ideas their clients want to be communicated to a target group . The graphic designers use images because people respond to images instinctively based on their personalities , associations , and previous experience , the images too not only convey the information but it communicates the moods , emotions and personality . When the graphic designers decide to use image based design to communicate they ensure that the images carry the entire massage , and if it cannot then the graphic rules accept the use of very few words . The images to be used by the graphic designers may be photographic , painted , drawn , or graphically rendered in many different ways . Image-based design is employed when the designer determines that , in a particular case , a picture is indeed worth a thousand words (Sagmeister , king and Shaughnessy , 2005

The designers may also decide to convey their information and ideas by the of type based design this is the use of words in their graphical forms to communicate they believe that the ways words look like are very much important in the conveyance of the message . They have a deeper understanding of the words and their writings and use of words is different with the normal way (Poggenpohl , 1993

The use of words which forms the visual forms e .g . topography , or handmade designing of letters perform many communication...