Google is leading online advertising market with its unique strategies.

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Google is leading online advertising market with its unique strategies

Introduction

Online advertising is a novel form of product promotion that uses information technology such as the internet to reach and attract customers through the messages displayed . In the past decade , internet access by used has tremendously increased and continues to increase (Miller Washington . As a matter of fact Lelber confirms that nowadays consumers will perform an online search for local shops and service before they leave their houses or make a phone call . Online

br advertising has a competitive advantage over traditional advertising because of its ability to reach many potential consumers who view the advertising sites (Miras

As consumerism behavior inclines deeper into online activities competition for online advertising increases with firms like Google DoubleClick , Yahoo , Microsoft or MSN , AOL and Adbrite competing for customers . Among all these players , Google has shown a track record of innovative trends (McCormick

That said this research argues that Google is the leading online advertising firm because of its unique marketing strategies . First Google opens a new way of Ads on search engine which focus more on the consumer rather than the rush to make profit . Second , Google brands through social networks while performing as agent of online ads . Third the Google 's online mobile service discovers a hidden ads market

Emergence of E-commerce and how Google dominated the online advertising market

Prior the information technology era when internet access was limited sellers reached the consumers through media advertising...