Paper Topic:

Google Stratagey implementation, progams budgets , procedure

p GOOGLE STRATAGEY IMPLEMENTATION , PROGAMS BUDGETS , PROCEDURE

2007

Google 's purpose of the business , the products being handled , the mission of the company and the services to be provided be clearly mentioned . The should be elaborate and understandable for the future customers . The aim is to project the business objectivity in a proper and systematic way

Business Concept : The details of the business activity and how the company will achieve the target goal is given to understand . Every business has to work in its specific industry . Data of the industry is

br necessary to know how the present supply-chain-management will operate and the future prospects

The nature of business and the scope will lead to the objectives of the project . The goal and objectives are interlinked . Achieving the goal may be flexible but the project objectives are always specific . Two types of objectives be made , short term and long term , which should work parallel to each other . Objectives have many advantages-first these add important detail into the plan and secondly they are strategic just as a business plan

The objective will tell how the problem to be tackled and how the solution can be achieved . To attain the result ht e objective should be realistic clearly showing the schedule of time to achieve the same (Galbraith J , Strategic Implementation : The Role of Structure and Process , St . Paul , Minnesota , 1978

2 ) SUMMARY OF Google 's ANALYSIS : Present market is very competitive and unless the business plan is offering something extra , people may not like to purchase , in other terms it should be as best offer sale . The customer will be able to purchase better quality and more in quantity with the same value of money . The other variables are- better customer service , reduction sale , product customization and provision of specialty products . The customer should be aware that these schemes are applicable in the company 's e-business

3 ) SUMMARY OF FINANCIAL ANALYSIS : Google 's can 't flourish unless the market is thoroughly analysed ,the type of customers , the possibility of growth and the target market . The needs and services of the customers are to be fulfilled to capture the market . The product price has to be competitive , on the basis of demand and cost unit pricing and working on market fluctuations

PESTEL FRAMEWORK

Careful analysis of the above factors will help in identifying major trends for different industries . The PESTEL framework which is most popularly used for such analysis or the external forces can be classified into six broad categories : Political , Economic , Social Technological , Environmental and Legal Forces . Changes in these external forces affect the changes in consumer demand for both industrial and consumer products and services . These external forces affect the above two companies i .e . Google 's regarding the types of products produced the nature of positioning them and market segmentation strategies , the types of services offered and choice of business . Therefore , it becomes important for the organizations to identify and evaluate external opportunities and threats so as to develop a...

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