The Golden Age of Japanese Culture

This has even led to change in behavior such as clearing the table after eating , speaking in lower tones to avoid a lot of noise among others . It brings out the issue of comfort and conducive environment as a factor to consider when choosing a place to eat . The illustration of the young professional who says that he prefers the restaurant to noisy Chinese restaurants serves as an example . The place is also conducive for dating and couples usually find it one of the best places for courtship (Yan , 1997 : 50

The

author seems to favor western orientation and brings it out as a source of influence on non-western cultures . Yan particularly focuses on the modern nature of McDonald 's and how it has influenced the residents of Beijing by making them feel more sophisticated when they visit the restaurant as compared to the Chinese ones . He gives an example of how some residents actually do not find the food filling but just go to feel the ambience and the pride of going to McDonald 's . Yan notes that the customer 's experiences at McDonald 's are American , exotic and modern and the exotic language referring to the meals is even more exciting to the Chinese

Conclusion

McDonald 's in Beijing is a representation of multiculturalism resulting from globalization . The Chinese find the fast-food interesting even though it is not part of their eating culture and many of them gradually integrate it into their diet . More globalization is reflected in how McDonald 's management tries to mingle the American culture with the Chinese culture through introduction of half English , half Chinese words such as jishi for Cheese , weisi for waste and delaisu for drive-through The concept of the effect of one culture to another is evident as Chinese who visit...