Is Globalization producing homogenous body ideal?

Is Globalization producing homogenous body Ideal (2008

INTRODUCTION

Globalization in contemporary times has made the world to direct similar penchant for cultural practices in fashion , ethics , moral and values The world in this computer age is fast becoming a global village with means of communication and transportation enabling the rapidity of exchange of information . Time and space for conducting activities and information dissemination is becoming thinner as time goes by , as a result of effect of globalization . According to Bordo (2003 , pg 285 the world travelling thinker has the desire and

ability to explore reality and putting on what others have on . This means recognizing and being aware of what other passes through . These differences in life styles are incorporated within 's own world , thus , leading to harmonization in taste for fashion , people 's culture and adopting new technical values and norms . Taking care of one 's physical appearance and cultivating one 's body to look good in contemporary times is becoming a moral issue and very sensitive that the message is being pasted globally (ibid

Furthermore , the free trade embraced by many countries in western world is fast becoming globalized enabling free entry and exit of goods and products from other countries . This has aided in no little measure in propelling the force of globalization

Business operations cut across trans-national bs in contemporary times , more than before . Furthermore , there are increasing numbers of players in the international trade and deal transactions than ever before . The neo-liberalists views in international trade has always supported a globalize and open market in which every countries is expected to open up its market and imbibe the culture of free trade free economy entry and exit of labour and the opening of the state economy to the international market for active competition . The adoption of open markets have resulted in the political responses in terms of change in the political structure , that is hitherto exhibited and the way government intervene in her country 's economy . This change has resulted in the adoption of the neo-liberal stand . Even , the communist states are now gradually opening up to the trade zone to international transactions

CONCEPTUALIZATION OF TERM

Globalization is term used to refer to the closer relationship and free flow of information and interactions among diverse countries in the world over in different segments of human activities . It is a change in the world system towards harmony and having a sense for same penchant in existing trends . In other words , globalization is unifying diverse cultural practices thereby ensuring equal access to resources Globalization , can be briefly , defined as the intensification of economic , political , social , and cultural relations across bs (Holm Sorensen , 1995 :4 . According to Yeung (2002 , from an economic perspective the term globalization is defined as the rapid proliferation of cross-b production , trade , and investment activities spearheaded by global corporations and international financial institutions that facilitate the emergence of an increasingly integrated and interdependent global economy . Thus , globalization is a transformation of...