Globalization of Diageo PLC

Diageo Plc

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Overview

Diageo Plc is the leading purveyor of premium beverages in the world Its product line consists of beers , spirits , and wines , with some of its more popular brands including Guinness , Johnnie Walker , Baileys and Smirnoff . Headquartered in Henrietta Place , London , it has offices in eighty countries and serves at least 180 countries worldwide . It has a market capitalization of 25 billion pounds , and more than 30 brands in its stable . Its global operations are divided into four businesses according to

geography , which include Europe , Asia Pacific , North America and International . Of these regions , North America is the most profitable . In the just concluded financial year (March 2008 , the company made profits worth 2 .2 billion pounds and had a basic Earnings per Share (EPS ) of 59 .3 pence (Annual Report , 1-2 , 7 website , 1

In the premium spirits market , the company has a 28 market share , with its closest rival Pernod Ricad having a 16 market share . Other competing brands include Bacardi with 11 market share , Fortune Brands with a 6 market share and Brown-Forman with a 5 market share , with other less regarded brands collectively controlling the remaining 34 By product , the most profitable is Scotch which accounts for 28 of all the company 's profits , and beer which contributes to 21 of its net earnings . Other contributors to the company 's bottom line include vodka (9 , ready to drink beverages (9 , liqueur (6 , whiskey (6 , wine (6 , rum (6 , gin (3...