Paper Topic:

Global marketing in global trade perspective

Global marketing in global trade perspective

2010 Global marketing in global trade perspective

Introduction

International trade refers to the exchange of raw materials and manufactured goods (and services ) across national bs . This situation could happen since every country has specific products or services that are better in terms of quality , price , or any other measurable factors than one form other countries . This condition means that the country has comparative advantage in producing specific product /service (Krugman and Obstfeld 1997 . This situation drives countries to export their products and services that

have competitive advantages to other countries worldwide . Within the past few decades the increase of international trade has driven the integration of the world economy

Figure 1 International Trade

Source : Map of World 2009

Figure 1 shows those countries that experience significant GDP growth will also experience the rising international trade as well . This situation highlight that those countries become potential markets for export . Out of top ten countries in terms of GDP growth , five countries are from European continents and also members of European Union (EU This suggests that conduct international trade (export and import ) with other countries in other continents . One region that becomes the target of European countries ' exports is Asia since many of countries in this region perform well in GDP growth

However , since Asian countries have different cultural background and business practices , European counterparts require customized strategy in entering Asian markets . Concerning this issue , this will discuss about global strategic marketing and planning focused...

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