Global Strategic Planning

Running head : GLOBAL PLANNING

Global Strategic Planning

Author

Institution

Professor

Subject

Global Strategic Planning

Introduction

Becoming global is certainly not the exclusive product of a grandiose design , although without doubt it cannot be the product of unplanned incremental , random and opportunistic moves . The most sensible approach would be an approach that encourages flexibility and opportunism within a broad direction set by a well thought-out structure . One of the best examples of this success is Wal-Mart Stores Inc , the largest retailer in the world . The company , which

opened its first international store in 1991 , now operates 5 ,289 stores spread across the United States , as well as stores in South Korea , Argentina , Britain , Germany , Brazil , Mexico China , Canada , Puerto Rico , etc

Major International Strategy

Since its initial move across the b in 1991 , Wal-Mart has constantly and aggressively pursued globalization . Accordingly , in 1995 Wal-Mart stores that were positioned outside the United States increased to 18 percent from merely one percent in 1993 (Govindarajan Gupta 1999 . Between 1995 and 1998 , four percent of the company 's growth in profits and five percent of its growth in sales were derived from international operations . In pursuing globalization Wal-Mart confronted a variety of choices (1 ) build an alliance with an existing player (2 acquire an existing player , or (3 ) start greenfield operations either alone or jointly with another player (Govindarajan Gupta , 1999

Reasons for the Strategy

Basically , in to survive the Wal-Mart needed to grow , and the international market was the only one wherein...