Global Marketing Plan - Brazil

13 EXECUTIVE SUMMARY

CLEANERS , a service company established in 1999 offers waste management services to companies needing help with their waste management . Currently operating in USA , the company intends to expand its business line to Brazil , where it sees great business opportunity Here it intends to provide its customers with COMPLETE CLEAN service under which Cleaners takes over the complete responsibility of managing company wastes thus completely relieving its clients . This is an innovative approach and the company aims to always follow the preset standards of controlling agencies and ISO

14000

The company was established by five highly professional founders . Under their guidance the company gets the best insight of the industrial environment

MISSION STATEMENT

The company operates with the mission of `preservation of the environment ' and `satisfaction of its customers . This is the reason why the company always aims to carry out such procedures which are ecologically correct to save nature . The company has always aimed to provide quality services to its customers and intends to carry out its further projects on same values and missions . Not only this , CLEANERS also aim to remain a profitable venture for its stakeholders

SERVICES OFFERED

The service range of CLEANERS includes waste management , waste disposal and waste collections . The company allocates a trained supervisor on the premises of the client , who supervises the process of collection , storage , deliver and disposal . The rejected materials by customers are sent to recycling companies and non-recyclable products are disposed off in a safe manner . All processes are carried in accordance to the laws and regulation of the operating company . The innovative venture of COMPLETE CLEAN provides a these services

EXPANSION PLAN : OPPORTUNITY

The company now aims to set up the business plant at Mogi das Cruzes , which is 50 km northeast of Sao Paulo . It will initially provide its services to the city of Sao Paulo and its neighborhoods , an area that includes more than 30 of the Brazilian GDP

After a market research , it became evident that there are approximately 33000 industries in the Sao Paulo area which generate approximately 50million tons of solid waste . Of all this , some are dangerous while others are non-dangerous and non-stable residues . Industries like Proctor and Gamble , Blindex , Sony , Mercedes Benz and Coke all produce tons of wastes in the form of wood , cloth , glass , metal and plastic etc . All this provide an opportunity for our business services especially in the states of Sao Paulo , Rio de Janeiro , Minas Gerais and Parana . The growing industrial sector also provides future scope . On the basis of the research , CLEANERS aim to target such companies which have ? A global market presence ? A large amount of residue coming up from their production process ? Deep concern regarding its image

The company aims to segment its market on the basis of residue generated and the type of industry like chemical , metal , wood etc . This will allow the company to concentrate its resources on the main areas

Brazil holds great success opportunity for CLEANERS...