Global Business Plan

Running head : GLOBAL BUSINESS PLAN

Name

Institution

Introduction

WAMPAC is a company whose core business is in the development manufacturing , installation and maintenance of water purification systems that meet internationally accepted standards . The company is planning to expand worldwide in a bid to develop an international brand image and as a first destination the management has opted to invest in Mexico . This decision was informed by the fact that Mexico happens to be the USA and Canada 's biggest trading partner . The water supply system in that country needs

upgrading if the government 's goal is to provide clean water to all people by the year 2015 which is the attaining the millennium development goals (MDG 'S ) There is a lot of missionary activity concentrated mainly in the rural areas where the lack of clean water is really acute . Our strategy is to partner with the missionaries in achieving their objective of providing clean water to their parishioners . Towards this end the company will establish a special department to cater for the missionaries needs . Nationally , the responsibility for providing of clean water falls under the various public and private bodies mandated . Sales and marketing representatives from the company will closely with these bodies to ensure the company 's sales targets are met

Findings

Preliminary studies into the viability of the business plan came up with a number of findings . These can be classified under the following sub- headings

Socio - cultural issues the Mexican population is multiethnic and diverse in nature . This will call for sensitive handling of staff . It is important to take into consideration the cultural and religious aspects of their traditions so as not to offend them . Afternoon siestas which may be considered a waste of time back in the US are a national pastime here . Planning of work schedules will need to take this into consideration

Supply chain issues initially the company will transship all s from its base in the USA . Manufacturing of the water purification systems shall be done at the company 's plants in the Georgia . For the missionary s , the company will transport the goods to a point near the Mexican b for onward shipment customer . Direct freighting of s to Mexico will be organized by the appointed wholesalers and distributors in Mexico . At the moment the company is finding it difficult to open up channels of exportation and would rely on the existing networks established by the local businessmen in Mexico

Infrastructure issues the communication networks are not fully developed countrywide and consequently the company will face challenges it these areas . However the mobile network is improving and by optimizing the available systems in place communication , between the company and its partners can support business transactions

Quality control issues WAMPAC will endeavor to establish close links with the government , water control bodies and stakeholders to maintain the highest standards of water purification . Technical assistance from the company 's headquarters and monitoring and evaluation teams will be on hand to achieve this objective...