Globailtion within the media industry

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Globalization within the media industry

Globalization is associated to the idea that advanced capitalism , aided by digital and electronic technologies , will ultimately obliterate local traditions and creates a homogenized , world culture . Critics of globalization argue that human experience everywhere is becoming fundamentally the same

Globalization "refers both to the compression of the world and the intensification of consciousness of the world as a whole in other words , it covers the acceleration in concrete global interdependence and in consciousness of the global

whole (Robertson 1992 : 8

It involves the crystallization of four main components of the "global-human circumstance : societies (or nation-states , the system of societies , individuals (selves , and humankind this takes the form of processes of , respectively , societalization , internationalization individuation , and generalization of consciousness about humankind (Robertson 1991 : 215-6 1992 : 27

Rather than referring to a multitude of historical processes , the concept above all captures "the form in terms of which the world has moved towards unicity (1992 : 175 . This form is practically contested Closely linked to the process of globalization is therefore the "problem of globality " or the cultural terms on which coexistence in a single place becomes possible (1992 : 132

The actual process of globalization has been erratic , chaotic , and slow . Some observers of modern politics argue that a basic version of world culture is taking shape among extremely educated people particularly those who work in the rarefied domains of international finance , media , and diplomacy

Hyper elites of this nature make up what Samuel Huntington (1996 ) calls a Davos culture ' named after the Swiss town that hosts yearly meetings of the World Economic Forum . Whatever their ethnic , spiritual or national origin , Davos participants are said to follow a identifiable lifestyle characterized by consistent behavior (social ease aristocratic manners , and the ability to tell jokes , technological complexity (knowledge of the latest software , communications systems and media innovations , complex understanding of financial markets and currency exchange , postgraduate education in influential institutions common dress and grooming codes , similar body obsession (dietary restraint , vitamin regimes , fitness routines , and a control of American-style English which they use as a main medium of communication .Davos people , it is asserted , are instantly identifiable and feel more comfortable in each other 's presence than they do amongst less sophisticated compatriots . The World Economic Forum no longer commands the consideration it did in the nineties , but the term Davos has entered world vocabulary as a synonym for late-twentieth-century cosmopolitanism

Increasing on this idea , the sociologist Peter Berger (1997 ) argues that the globalization of Euro-American academic agendas and lifestyles has formed a worldwide faculty club culture ' Since the sixties international funding agencies have sustained academic exchanges and postgraduate training for scholars in developing countries , permitting them to build alliances with Western colleagues . The long-term consequence , Berger argues , is the formation of a global network in which similar values , attitudes , and research goals are collective

The vision of an era of global communications seems particularly pertinent when changes in other spheres of human societies...