General Motors

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General Motors

Contents

Abstract 2

Introduction

1 . Overview of General Motors 2

2 . Management challenges : Culture , Communication and Negotiation 4

I . Cross Cultural Communication and Understanding 4

II . Changing Culture in A Workplace 4

Challenges for GM 5

3 . Management Challenges : Strategy , Structure , and Entry Mode 6

4 . Managing Global Work Force 8

Challenges for GM 9

Conclusion 10

Work Cited 11

General Motors

Abstract

General Motors , US based international automobile

manufacturers are one of the most talked about success stories . This paper will highlight a set of strategies that have been implemented by this organization in order to compete with its competitors that includes Ford

Introduction

Overview of General Motors

General Motors has been regarded as one of the world 's greatest automobile manufacturers with roots of this giant manufacturer lying in 1908 . Today more than 300 ,000 employees work for General Motors all over the world with its head quarter in Detroit . Business roots of General Motors exist in more than 157 countries that makes General Motors a successful cross cultural entity . Globalization can be regarded as one of the main reasons of success of GM with increasingly diverse workforce and international business collaborations

In more than 31 countries , General Motors has been known as a well-known car and truck manufacturer . Many multi branded partnerships have been undertaken by General Motors that help it in marketing itself using an association with these brands and these world renowned car manufacturing...