General Electric (GE) and the `Green` Movement

Running Head : GENERAL ELECTRIC (GE ) AND THE `GREEN` MOVEMENT

General Electric (GE ) and the `Green` Movement (Your Name (Your School

Introduction

Since 1980s the market is taking a new environmental orientation . Every other company is going green in its operations and products . This has emanated from the increased consumer awareness of the effects human activities on the environment . As the world economy goes green corporations have led the way , perhaps in a bid to win consumer confidence . The reawakening of green movement can be traced to 1970s oil crisis when the

government enacted a law to reduce oil consumption and dependences . Consequently , American consumer became accustomed to anything that minimizes the use of fossil fuel . During the 1980s consumers became increasingly aware of the changes taking place in the environment and with corporations indicated for increased environmental pollution , consumers were calling for corporations to go green . As a result , many companies not only in the United States started going green . Today almost every company is marketing its products on a green platform . However there are serious ethical issues that arise from the green marketing . It has been claimed that most companies are going green as a marketing tool and not because their operations are really green In other cases , green production has led to cutting down the number of jobs . This will review the green marketing strategy used by General Electric . The will look at the GE energy cutting bulbs but it will also at the ethical issues...