Gender roles

GENDER ROLES

Gender Roles

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Gender Roles

The contemporary media presentation of gender roles warps the natural relationship between the genders . The gender roles that are portrayed do not represent reality and often appear to be artificial . In general stereotyping and media influence are responsible on how a typical male views his female counterpart and vice versa . The constant stream of thin females on a parade in Hollywood shaped the model of the female appearance (Emmers-Sommer , Hanzal , Pauley , Rhea Triplett , 2005 ) and constant stream of muscular-looking

males did the same for the male appearance

Same literature explored the effects of media on the viewers ' attitudes toward the opposite gender . The popular media can manipulate the viewers ' impression of the characters that model after the ideal in a covert or overt ways . Even the popular features like Star Trek the Next Generation seemingly representing an enlighten society still depicts characters like HYPERLINK "http /stng .36el .com /st-tng /char /worf .html Lieutenant Worf , a Klingon , who by mere appearance transmits an image of the pure male aggression . Other characters , like HYPERLINK "http /stng .36el .com /st-tng /char /picard .html " Captain Jean-Luc Picard and HYPERLINK "http /stng .36el .com /st-tng /char /riker .html " Commander William Riker , are more active and are strong decision makers . Female characters , Chief Medical Officer Dr . Beverly Crusher and HYPERLINK "http /stng .36el .com /st-tng /char /troi .html " Counselor Deanna Troi radiate with expressed femininity and grace . The original Star Trek with its first man as the captain Kurk did exhibit stronger gender roles male aggression and female secondary roles with their grace and compliance . It is not difficult to see the progression of the transmitted attitudes : from male as being the primary decision maker to the female as the Captain of the Voyager , HYPERLINK "http /en .wikipedia .org /wiki /Kathryn_Janeway " Kathryn Janeway

According to Emmers-Somme et al (2005 , the research on attitude variance that is the product of film editing or natural progression (like we see in Star Trek series ) is relatively new . The subtle changes in gender role depiction , especially from the same characters , are tremendously effective when viewers view the series of the same feature The gradual gender role portrayal , let us say from the obviously feminine and compliant to overtly aggressive and becoming a decision maker , can cause an attitude change in viewers only if their own impression of gender roles does not strong roots from the childhood

Allan Coltrane (1996 ) also studied the effect the popular media create on viewers when presented in the traditional context . Males tend to be presented in active roles , enjoying freedoms and often offering their opinions . Their masculinity is often emphasized . Females are usually depicted in supportive relationships to males and /or children as wives , homemakers , and mothers . It is a rare occasion when they suggest opinions and lead their male partners in to an adventure . Certainly there is a range of degree in such relationships . In well-featured film Pleasantville , the viewers are transported into the yesteryear...