Gender Advertisements

Running Head : GENDER ADVERTISEMENTS

Gender Advertisements (Your Name (Your School

Introduction

Traditionally there have been different focuses on advertisement which is usually based on gender . Ads play an important role in ensuring that they make an effective appeal to the consumer . They ensure that the make the product the target market in the most effective way . Ads have an overall aim of ensuring that they market the product effectively to the target market . Therefore they use the most convincing way to draw the attention of the consumer to their product p

The tradition advertisement patterns have shown that there are different appeals that are likely to be made in the market which is gender based Advertisement usually use different kind of appeals to the consumer market based on their gender . They will use a different kind of appeal to the males in comparison to the kind of appeal they will make to the female market segment . They consider these to be two different market segments and there they should use different appeal to each market segment

Gender appeal in advertisement

To ensure that a company makes the right appeal to the target market , it usually designs its advertisement in such a way that they make a particle appeal to the target market . A company will strive to provide the best appeal to the market segment that it is meant to target by including characteristics which are associated with that market segment In this case companies will recognize the target market first and then design an advertisement which includes the right appeal to the target market

It has been found that males like those advertisement which are simple and humours . They are also likely to associate with advertisement which has an element of masculinity which is one of the common characteristics which is associated with the male . They are not likely to be amused by advertisements which are too complicated or which involve so many colour . They just like them simple and direct

On the other hand female have been shown to be more attracted to advertisement which are impressive , meaning and which have a family type reality . Female like complicated advertisements which are very impressive . They are not amuse by advertisement which are simple

However , all the genders are attracted to humorous advertisement . They are attracted to comical advertisements which at the same time drive their message home . This is why cartoon have been used in many instances to advertisement products since they are humorous and they drive their massage homes

Advertisements

The advertisement which has been chosen is Sumo care wash which is a Subaru Forest TV spot . The advertisement shows a Subaru forester at a car wash but it is being washed by sumo wresters . The advertisement feature a combined group of naked Sumo Wresters and it is combined with catchy disco beat in the advertisement which makes is more appealing This is a Canadian commercial for the 2009 Subaru forester which is trying to advertise Japanese SUVs . It...