Paper Topic:

GE

GENERAL ELECTRIC

ABSTRACT

General electric company , started after the merger of Edison General Electric Company , which was led by Thomas Edison and Thomson - Houston electric company which was led by Elihu Thomson and Edwin J . Houston Has continued to prosper and expand its business . In , to remain relevant to the changing Technology , and in the market in general . In this I have reviewed the strategic plan that has been used by the general Electric Company to achieve its targets and goals through examination of the following areas

Identification of management

issues

Background Information

Analyzing and Evaluating using SWOT analysis

Proposal , action plan Recommendations

General Electric today

BACKGROUND INFORMATION

With its headquarters ' in Schenectady New York , General Electric Company was formed in 1892 by the merger of Edison General Electric Company which was led by Thomas Edison and Thomson - Houston electric company which was led by Elihu Thomson and Edwin J . Houston . The companies merged because as business expanded , it became increasingly difficult for either company to produce complete electrical installation using Industrial Average among some other eleven companies . One hundred twelve (112 ) years later it is the only one remaining on the Dow Jones Industrial Average , though it has not always been on the Dow and Jones Industrial Average Index

It took over the National Electric Lamp association (NELA ) in 1911 and established its lighting division at Nela Park in East Cleveland , Ohio It founded...

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