My Future Job
What is your assessment of the power dynamics in the job , organization or industry you are entering Power politics are two aspects which go hand in hand with any job organization and industry . It would be appropriate to say that these two factors are as essential to the survival of the company as good financials . The advertising industry has long been associated with power plays and more often than not notoriety for its politics The best definition of power in an organization would be the relation between two or more co workers

where one can get the others to do something they otherwise would not have done . Politics can be aptly defined as the activity used to overcome resistance or the use of power to advantage
As a part of the marketing team in an advertising agency , there will be a lot of power because the pro is a key position . The marketing manager is responsible for bringing clients , keeping old clients happy and coordinating with the entire team to produce the final product . The marketing manager would be the face of the agency for the outside world The marketing pro is the most important power wise because the other departments have to work according to the marketing brief and their delivery however fantastic it may be , will have to be Okayed by the marketing team before being presented to the client
The marketing manager is the one who is in contact with the clients and is hence an important resource for the company . As the business runs on personal relationships the accounts may well stop using the agency if their marketing manager quits . Hence the organization also needs to keep the marketing manager happy and hence it results in this team wielding power over the company
The industry on the whole is one full of power plays and politics as the revenues are huge , the clients more often than not conglomerates and movie stars are wooed to be in the campaign . The environment is fraught with glamour and every agency plays dirty ' to get the account . The people in this industry are associated with creativity and fashion and the marketing team especially is known to be active on the social circuit
As a marketing manager , I would need to be up to date with the trends in the industry and make contacts within all the departments to get the best for the accounts that I would bring in the future . At first being assigned to one of the senior team members , I would have to watch and learn and capitalize on the contacts and learning that this stage would bring
The industry is also fraught with politics of the highest level in terms of bans on what can be advertised and what cannot .The client expects the world and can make the whole agency run the entire night to get the work done or redone
Hence this is a very exciting industry in while people spend more time on...





