Fund-Raising (United Way )

Fund Raising-United Way

Custom Research by Essay Fund Raising-United Way

Abstract

In this , the researcher will utilize relevant literature and materials in an effort to examine one method of fund-raising at the United Way in regard to several distinct areas of planning and execution . Upon conclusion of the , the reader will have a complete understanding of the fund-raising method , as well as the fundamentals of carrying out the event as well

Mindset of the Plan Itself

Within the realm of non-profit fundraising , without a doubt , there is a constant

need for additional revenue , of course , but there is also an acute need for innovative events to raise funds that do not expose the organization to excessive risk , to appeal to the volunteers , be acceptable to the public , and have a long term viability , so that once the event is planned and launched , it can successfully be held time and time again with similarly impressive results (Ott , 2001 . Based upon this , all of the factors were considered leading up to what is an innovative event that will provide maximum impact with minimal cost and staffing requirements

Overview of the Plan and Method

Simply put , the fundraising plan that is being proposed for this fund-raising initiative would be best categorized as a special event this type of initiative was chosen due to research that indicates that special events offer one of the best opportunities for effective fund-raising given the highly competitive nature of non-profit revenue generation in today 's marketplace (Courtney , 2002 This special event would be termed as Cuisine for a Cause , or some other catchy name that may appeal to certain local needs of the chapter that is holding the event itself . To briefly summarize the method of this event , bulleted points are presented to summarize the overview of Cuisine for a Cause ' as follows

This event takes advantage of the fact that the average American enjoys eating out in restaurants , with most people doing so at least once , if not several times a week by offering them the chance to do so at a discount while supporting the United Way mission simultaneously

Simply put , local restaurants are recruited to designate a given day /specific date , which would be designated as United Way Day ' or something along those lines . On this date , discounted meals would be offered in to attract customers to the restaurant , and the management of that restaurant donates a portion of proceeds to the United Way . The sheer beauty of this concept is that a restaurant can offer a day which is typically a slow business day for them , and even if they are donating a percentage of receipts on that day , the increase in business due to United Way marketing efforts (more about that later will more than make up for the donation , and in most cases , this would also qualify for a tax deduction on the part of the restaurant

United Way markets these events , thereby giving the restaurants free advertising...