Functions of Public Relations

p Research

Introduction

Public relations refer to the efforts that are put in place by an organization so as to create and maintain a healthy relationship between an individual organization and the public . These responsibilities rely on both the management as well as the employee 's and it seeks to address public attitudes and makes clear the policies and procedures to be followed so as to earn public understanding and acceptance . This requires the organization to set procedures that would enhance the ability of the organization to listen and respond to

the views of those people whose mutual relationship is of benefit to the organization These views could be necessary in helping the organization to realize its objectives and goals and this calls for a two- way communication between the management and the public . Evaluation of products or the public perception of a product is also evaluated to measure the level of satisfaction the product has met . This new dimension has made many organizations to take seriously the challenge of public relations hence the need for greater contact with the media . Many companies have seen the need for devoting much effort in public relations since it gives the organization exposure hence creating awareness for products and services . So as to carry out an effective public relations campaign , a company first needs to identify the target audience and design carefully the message to be delivered to them so as to make sure that it 's effective . In some cases , the interests of different stakeholders may differ and in such a case several efforts are put in place so as to create many distinct but complementary messages for the customers

Some of the techniques used in public relations include some democratic practices like advocacy , persuasion , and others like education which are all good channels through which individuals and organizations are able to express their feelings freely

Internal factors of public relations

Before any public relation process takes place , the company needs to identify the people who it hopes to address . This calls for a logical evaluation of the interests of the public so as to make the communication process as effective as it can . There 's a certain kind of public that 's present in every company and it 's known as the internal public . Internal public can be said to be the most close to the organization and it takes a very central role in the communication process . It 's sad to note that in most cases , information first reaches the external public before the internal one and this needs to be reversed . The views of both the internal and external publics can help an organization move towards realization of its goals if they are combined and addressed accordingly .theres a strong link between an organization and its publics known as the `economic link ' and this makes the internal public the best for evaluating the companies performance since they can give a quick and sincere response concerning the public perception of...