Frito Lay IT

Running head : Frito-Lay , Inc : A Strategic Transition 1987-82 Abridged

Frito-Lay , Inc : A Strategic Transition 1987-82 , Abridged

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Introduction

This Case Study discusses the transition of Frito lay Inc in the period 1987 to 1992 . The transition process started in 1987 when the company decided to actually change its way of doing work and operations . The company wanted to implement a new business strategy that they called micromarketing strategy . the purpose of this strategy was to actual decentralize information to the sales and task teams by

using information technology so that they can get the right information at the right time in to make decisions regarding their assignments However , when the new idea was floated and the management started to implement , the organization and operations came to a complete halt because of the fact that there was no compatibility with the previous operations , management systems , information technology and there was no way the company could change their entire resource of work into digital information abruptly . Therefore , the company needed to restructure its entire business process , management systems and information technology architecture in to align the new micro marketing strategy with the operations of the company

Now in to do complete this implementation phase , there were a number of questions that were to be answered in to see whether the new project would turn out to provide the required result or not . This essay will focus the reader 's attention to all those questions...