Framing in Mass Media

(Scheufele 1999 Another dimension of news processing , selective scanners seeks information that is relevant to regardless of how stories are framed or packaged (Scheufele 1999 . In reality , despite the fact that news framing can affect the masses ' perception on issues , personal experience , interaction with the community and interpretation of selection is shared by the audience (Scheufele 1999

Related Concepts on News Framing

Models

News selectivity is a journalism concept that is studied because of the importance of the process and impact it has on information generation There had been

other models or a concept related to framing agenda-setting or priming is one of those models (Scheufele 1999 . In fact , framing was considered as a mere extension of agenda-setting because of the similarities the processes have referring to framing as second level agenda-setting (Scheufele 1999 . The difference is said to lie in the fact that framing actually presents the salience of certain characteristics of media coverage in the news stories (Scheufele 1999

Media Frames

Media frames are defined to be devices embedded in political discourse (Scheufele 1999 . The frame would dictate what the story is about or what the focus of the issue is (Scheufele 1999 . Framing is a concept that can be illustrated as the lens of a camera . A wide shot can display the big picture , nothing embellished or downplayed . When the process of framing occurs , it zooms into a specific detail of the issue and focuses on that downplaying or completely ignoring details that are outside of the media frame . Frames turn meaningless or non-recognizable stories into something relevant to the masses it is how the journalist packages the story and delivers it to the audience (Scheufele 1999 . According to Scheufele (1999 , to frame is to select some aspects of a perceived reality and make them more salient...