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Paper Topic:

Forever 21 pricing and promotion strategy

Forever 21 Pricing and Promotional Strategies

Forever 21 was founded in 1984 and is known for its trendy and fashionable clothing offered at low and affordable prices that undercut even those of its major competitors , such as H M clothing and others like Urban Outfitters and Guess . The company has been offering fashion and accessories to teenage men and women for more than 20 years now and most of its apparel is made in California , U .S .A

Forever 21 Pricing

If effective product development , promotion and distribution sow the seeds

of success , effective and attractive pricing is the harvest and plays an important role in the growth of any business . Customers do not buy benefits and features , they actually buy value

The recent economic downturn has put many companies in a pricing vice and it is impossible to raise prices where the pressure to slash them continues . However , cutting prices always is not the best option as it can signal to consumers that price is more important than the brand and Forever 21does not intend to create such an impression

The giant clothing company has carefully selected its target market and has positioned its products well in the minds of its customers . The target market that Forever 21 basically addresses is the younger generation including teens , college students and young adults who are fashion conscious and so , the prices need to be adjusted according to the affordability of this target market

Forever 21 offers reasonable prices for its clothing...

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