Final essay

Running Head : FOREIGN COMPANIES AND LOCAL CULTURES

Need for Localization : Foreign Company 's Obligations to Local

Customs and Beliefs

Abstract

This gives a detailed analysis of the local culture and customs that the foreign companies would have to adjust to in to remove the social and psychological barriers which they would inevitably have to come up against during their overseas operation . The lays emphasis on the flexibility approach and localization as the main aspect for foreign companies in to succeed . The study reveals that although the impact of globalization has

brought greater degree of homogenization in commercial procedures , it still remains a distant dream when different cultures mingle making it imperative for these companies to accept heterogeneity as the only way to enter foreign markets

Customs and norms are die hard behavioral habits and have been ingrained in the society over a long period of time and not easily removable or made to overlook . This is especially so while operating in foreign soils and in many instances this has been seen as one of the biggest hurdles facing companies . Rules of law and government rules and regulations may exist but assuming that all businesses are managed by people and for the people , interaction between people is inevitable for its success . Some parent companies may of course have lesser amount of interaction due to the nature of their products or services yet on the whole it is generally seen that whatever be the business norms of the...