Paper Topic:

Factors That Influence Credibility

FACTORS THAT INFLUENCE CREDIBILITY

INTRODUCTION

The media presents the public or mass with an avenue of exposure to existing information . The media uses different forms which might be written , oral , visual or even audio

The written forms include the news and magazines . The audio visual systems incorporate Internet and Television

There are several merits and demerits that each of these mentioned communication forms have over each other

The information contained in these sources has certain degrees of credibility

The News and Magazines

These written form presents information that

is presented at and addressed within a given time frame . Therefore there is a possibility that information contained within it is precise as to the time one is reading it

The News depending on the managerial ambitions may also lean towards a given level of reporting for example choosing to favor an existing establishment or political figure

In spite of the presence of editorial teams it is possible for erroneous print to occur in the form of wrong photograph posted alongside a name or even a living person 's photo in the obituary , Human error

Depending on ones sponsors , the wrong information may be placed in the media with a view of distorting a public view i .e . error in reporting that one has quit an electoral race . Or a magazine narration on a wonder drug for rapid and guaranteed weight loss

Television Programs

The influence depends on the motivation behind script writing and presentation of program

The sponsors might influence the product that the audience sees

Partiality levels depends on how much of the information can be relaxed with free will , without favor to some individuals

Television News Reporting and Internet

What is being communicated might be classified , or erroneously received from the party involved

Prevailing social political or even economic circumstances where the media might be muzzled or censored , for example to avoid panic in the stock market

Advertising

The sponsors of the advertisement might want only the best to be said of their products and not an inking of its bad side i .e . the small letters in cigarettes warning of harmful effects of smocking . The age of audience might matter adverts may claim to work magic for kids , but for the same product fail to use some strategy to address adults

Conclusion

Time , affects the claim made by specific forms since knowledge has great value depending on the time of relay : Especially if information being relayed is dynamic

The internet though widespread , has the challenge of being hacked this can affect the quality of what is delivered

These forms of communication argument each other , defraying the attendant disadvantage

References

Budd Craig and Steinman , Consuming Environments : Television and commercial culture , Rutgers press (1999 .USA

D . Williams : how mass collaboration changes lives . Rutgers press 1999 (USA

K .Petterson : crucial conversations for talking when the stakes are high .McGraw Hill .2003 (USA...

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