Paper Topic:

FORD PINTO CASE ANALYSIS

Running Head : Ford Pinto case analysis

Student Name

Year of Study

University

Date of Submission

Ford Pinto case analysis

Introduction

Despite the eminent failures by the concerned parties in the Pinto-related accidents to minimize or completely avoid the predicament Ford Company 's pursuit of financial gains at the expense of consumer safety is a matter of great concern to the public in general . Since the introduction of the subcompact car way back in May1968 , lives have been lost and the devastating injuries from the accidents associated with the

br product 's technological failure continue to rise on every occasion . At the onset , Ford Company designed a car upon recommendation by the then company 's vice-president Lee Iacocca in an attempt to increase the market share . However , the introduction was done in a hurried manner thereby raising questions whether satisfactory research was carried out on the feasibility of the technology relative to the cost and benefit of the product as well as its safety to the users

Stakeholders in the predicament

To begin with , the ineffectiveness of the fuel system design of the Ford subcompact car was eminent in an accident involving the car in May 1972 that caused the death of Lily Gray as well as injuring a thirteen year old Grimshaw . According to the available information , the car which struck Gray 's Pinto was traveling at a lower speed of about thirty miles per hour and that the death and the devastating injury resulted from the fire ignited by the...

4 pages

35.5 KB

Free sing-up