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Paper Topic:


Outline for an Informal Report

Statement of Purpose

This report is designed to study and critically analyze the economic and management problems being currently encountered by the Roanoke Branch of Phoenix Advertising particularly in their employee management approach and the relationship between the management and the subordinate employees

Classification / Division

Background information about the agency is as follows

The agency being targeted by this report is the Roanoke Branch of Phoenix Advertising located in Charlotte , NC that serves banks insurance companies and retail chains advertising needs , currently headed

by Gregory S . Forest as the company president and locally handled by Frankie Evans as the Vice-President for Human Resource Management which is presently besieged by turmoil in their employee management

Information regarding the report investigation

Determining and critical analyzing the condition of the targeted work branch requires personal investigation approaches . Thus , this researcher has interviewed several employees of the said work branch to determine their opinion and views regarding the work condition and environment in the targeted structure . In addition , this researcher has also reviewed and analyzed several work documents and manuals pertaining to employee management approach of the company Results of the investigations

Thus , the said investigation has determined that the Roanoke Branch of Phoenix Advertising is currently experiencing several employee management and employee relations problems , which are significantly affecting the production and quality of service of the said office Among its problems is the significant decrease in the morale of the employee particularly in their dedication for their work , quality of work environment and the dissatisfaction with the services and performance of their superiors . This in turn has caused higher stress level for the employees thus , further aggravating their discontentment with their work conditions . In addition , this problem has also affected the production rate of the said branch as the rate of absenteeism and turnovers have increased to a detrimental level . Other contributory factor to the discontented wok nature of the employees are the lack of communication between the body of employee and the management , increased in the work load for each employee , and the increasing unpaid overtime dues to the employees


To address the investigated employee management and relation in the employee 's body of the Roanoke Branch of the Phoenix Advertising , this researcher recommends the following approaches

Revising the hiring and recruitment procedures particularly drawing out a clearer and more comprehensive work contract that elaborates the rights and privileges of the employees to encourage more applicants thus enabling the administration to expand the workforce pool in the Roanoke Branch

Establish experimental work system to determine the most convenient for the employees and the most effective for the company 's production cycle Included in this concept are the aspects of employee scheduling employing a fixed but semi-rotational work schedule for each employee and shortening the work period through extending or establishing employee vacations and day offs

Reducing the workload of the employees through hiring in part-time personnel especially during work peak seasons to accommodate the increasing workload...

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