Executive summary and literature review

Boost Juice one of the pioneer in the health foods industry . Originally from Australia , the company has expanded from an "easy grab and go fruit juices " to an established chain of retail outlets specializing in healthier food options ' Boost Juice was founded by Janine Allis , who after a brief visit to the United States saw the opportunity to bring healthier food choices while adding its own flair by positioning it as a "fast food you can feel good about " With the help of nutritionist and naturopaths , she created a menu of health juices and

smoothies that were presertive-free . The rest they say is history . Their first store opened in Adelaide in 2000 and over 200 , others followed in the course of 6 years . Currently , over 1 million of juices and smoothies are sold worldwide through franchises and the introduction of product lines available in supermarkets . In addition , with its introduction in the British market , its popularity has gone nowhere but up

It is the Boost Juice Bar philosophy to provide the customer with an experience that will leave them happy and satisfied . AT boost the consumer is the no . 1 priority , each store focuses 110 on and each product is developed for them and by them . Their products are guaranteed fresh , free for artificial ingredients and preservatives , and most of all tastes amazing . Their Juice bar boosts of smoothies for every person , low-fat smoothies , low calorie smoothies and power smoothies that cater to the different needs of different consumers . They...