Evaluate A Marketing Opportunity

AEKI Limited

Report on the Expansion of Current Business to Wood Manufacturing Business

Abstract

Demand for wooden furniture is increasing all over the world in recent times . Having established a name in furniture retailing this is the correct time the company can take advantage of vertical integration in the form of manufacturing wooden furniture to complement the existing line of business . As the company has already a vast knowledge and expertise it may not be difficult for the company to mobilize the human and other resources to plunge in to

this line of activity . With the process being simple the company would be able to identify the core competency by appointing one or two level senior level executives to take care of this additional responsibility . With this back ground this report is made to the management as a Business Report with more emphasis on the marketing aspects of wooden furniture . This report consists of a Market Opportunity Report , a Company Integration Report and a Change Management Report outlining the broad business plan relating to this area

1 .0 Introduction

The opportunities being created by wooden furniture manufacturing in the domestic and international markets is increasing day by day . Though the dependence on furniture made of other materials still exist , the demand for the wooden furniture form the Nationals is also showing an increasing trend . This increase in demand is due to the unique style and the aristocratic and elegant appearance the wooden furniture offer in the interior decoration of the houses of wealthy nationals . The demand for wooden furniture in the international market is also steadily increasing every year at least at the rate of 4 percent

Wooden furniture is being increasingly liked by people in the United States , UK Japan and UAE . The UAE and other Gulf markets alone will result in substantial foreign exchange earnings for the company Especially when the company is already dealing in furniture retailing going on for own manufacturing will enhance the profit margins of the company . Moreover there is no complex technology involved in the manufacture of wooden furniture . Well crafted appealing designs and good workmanship coupled with a good quality of wood is the secret of success in this line of activity . The critical factor is the import of good quality of wood and timber required for manufacturing . There are many countries like Malaysia and Mayanmar that supplies good quality teak and other variety of wood required to manufacture wooden furniture . Hence sourcing of quality wood should not pos a major issue . Similarly getting good expatriate workers from Pakistan for making quality wooden furniture also is not a major issue . With this

background this business report envisages bringing out a detailed marketing report on the Wooden Furniture Manufacturing Activity

2 .0 Market Opportunity Report

This report envisages presenting the market opportunity report for the activity proposed to be undertaken presently as well as the opportunities for expanding in to new areas of wood manufacturing . Thus the report looks at a vast potential...