Euro Disney

A . The Disney Management 's miscalculations on the expected revenues from Euro Disney reflect a glaring lack of meticulous planning and research on external and environmental factors that would have a bearing on the profitability of the business . Disney Management clearly relied on the perceived success of Disney 's business blueprint , which made them blind to the need to fine-tune Euro Disney according to the different cultural environment of France and the European consumers . Moreover , Disney Management also failed to learn from their missteps early on , which only made it harder for

them to make the business turn around . The arrogance of Disney Management prevented them from admitting that they committed grave errors in estimating the willingness of European consumers to spend heavily on the EuroDisney experience in the midst of an economic recession and made them neglect the fact that Europeans were more price sensitive and could find creative ways to evade the high premiums imposed by Disney Management on accomodations and meals

B . Perhaps the biggest factor that contributed to the success of Tokyo Disneyland was the fact that it was planned by a cultural insider Oriental Land , which was highly sensitive to the Japanese culture and hence was able to take advantage of Japanese ' positive regard for things related to the American culture . Likewise , the builders of Tokyo Disneyland apparently had more realistic projections in terms of the number of visitors and Japanese spending pattern so that they were more confident in developing the park through borrowed...